Rebranding coming soon — at automatica, the group of companies will present its new brand design and new name for the first time.
With this step, we will unite more than 10 individual brands under one strong brand to form a globally-positioned automation company. Together we will stand for industry-specific know-how, a broad project portfolio, and a global organization with a focus on service — all from one source.
Transparency in the market
Instead of a uniform group branding, the external perception was still dominated by individual brandswho were aligned with very specific industries, technologies, or regions. GeKu, Waldorf Technik, Invotec, REI Automation, and HAHN Automation are just some of the established brands from the network of specialized companies within the HAHN Group.
The unified brand visibly brings together the strength and size of the group: We are your global solution partner for factory automation, where you, as our customers, from different industries can leverage all the relevant technologies necessary to automate your production and make it more efficient.
Focus on brand experience and networking at Automatica
At Booth #502 in Hall A4, we will present our new brand identity for the first time. The 250 sq. m. booth concept offers ample opportunities and room for the presentation of individual, industry-specific applications that highlight the diversity of our portfolio. Special virtual and interactive trade fair activities invite visitors to learn more about the brand world of our automation company.
In addition, visitors can expect a variety of keynote speeches on the current trends in automation, including virtual reality, electromobility, and digitalization. A large integrated lecture and networking area offers sufficient space for interested listeners.
At the special exhibition, “Mobile Robots in Production,” located in Booth #338 Hall B4, we will present several examples of production equipment from the battery manufacturing industry and the latest testing technology. Here the integrations of logistics and production, as well as material supply and transfer will be demonstrated. Additionally, the interlinking of plants and workplaces are simulated by means of mobile robots from different manufacturers. The open communication interface VDA 5050 developed by VDA and VDMA is used to enable the coordination of the robots by a central master controller so they can use the same routes as a diversified fleet.
